1080 minutes ago, we went to buy winter boots for my children at the store to face the bitter Canadian cold.
Total CHAAAAAAOS.
With four children… it’s madness trying on boots while the others are not DESTROYING* (coughhh, coughh) the piles of shoe boxes.
I can say without a shadow of a doubt that my wife Josy and I have no authority when we are at the shopping center.
And the other challenge is when you buy a pair of boots, just by the time you get to the checkout and walk to your car, the boots no longer fit because their feet grow too fast at that age.
But that reminds me of something.
When you’re young, you don’t want to stand out from the crowd, you don’t want to be different from others. If all the other kids have blue boots, then we want blue boots too.
That way we can go unnoticed. No one will be able to laugh at us.
And later, when we develop our own personalities, some of us no longer want to be like everyone else. If everyone else has blue boots, then we’ll get red ones… just because no one else has red ones.
Nothing to do with being strategic or something.. it’s just the ”I’M not like them” mantra.
We want to assert ourselves.
But in business, even more in the information business like us,
if you don’t have the numbers of sales you have in mind.. the reason is obvious to me..
YOU ARE PLAYING TOO SAFE
If you are NOT receiving hate mail, social media trolls, insults, or anything of the sort, you are playing it too safe.
I call it ”Fan mail”.
You are probably wearing a mask, you restrict yourself and you are not doing the job you are supposed to be doing.
You censor yourself.
When you ”TURN ON” this feature in your brain, you will attract a pool of buyers that will love you for what you are, AND repeal some at the same time.
But believe it or not, even people who HATE you may buy your product because they respect you for who you are. Because you are real.
P.S. If you want to create a good infoproduct fast (without AI) that attract repeated buyers, then IP24 is what you are looking for.
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