One of the sins I try to pass on to my children is reading, totally replacing television with books,
So yesterday, we went to the bookshop with the whole family to do the shopping, and I bought several books for each child to develop their critical and analytical thinking. You may say critical thinking at 2 years old.
YES! Even Critical thinking at 4 months! Of course, I also got some books to add to my book wall.
(parenthesis: I remember a philosophy professor at university from a course I took… he looked just like Socrates, talked just like him, and mentioned something banal that struck me: At home, I have no television, no distractions, only an armchair, and books…. At the time, I thought he was weird… today I’m aligned with him)
So, right now, I’m turning the pages of my new friend, a book by Morgan Housel called Same as Ever.
Already, the title resonates with me because the right question to ask in business is ”what won’t change that works” instead of What will change in X years?
Just like Jeff Bezos from Amazon always said.. It’s safe to say that people will always want lower prices and faster delivery. You can invest in that area.
That’s why I put so much effort into building relationships with you, why I write all my emails myself, every letter, every word, because this… won’t change…
I like the interaction I have with you.
In one of the pages, he tells how a simple detail can change the course of history, no matter how small.
Ask the soldiers from the Battle of Long Island for American independence if something small can change their lives.
It was a disaster for 10,000 of George Washington’s soldiers. However, this battle could have ended the war and the United States’ ambition to become independent. A simple detail changed the course of history.
If the wind had blown in the opposite direction on the evening of August 28, 1776, the British boats could have sailed up the East River and wiped out George Washington’s troops.
On a podcast, a historian is asked the following question regarding that day: Do you mean to say that it was the direction of the wind that evening that changed the course of history, without which the United States would not have existed?
“Exactly”.
My friend,
It’s safe to say that people will always want to get more Benjamin Franklin in their pocket. That was true 100 years ago, and it will be true 100 years from now. And it will be even truer with the turbulent years we’ll experience. An era of instability.
What can we do to protect ourselves from this? There’s no point in panicking, but those better positioned will fare better than others. That’s why having the skills to position yourself properly is essential. Learn how to create content that attracts people who want to invest in them and spend their Benji Franklin with you.
This program is the ”little event” you were waiting for unconsciously, just like the direction of the wind that saved George Washington in 1776.
Read the letter carefully and don’t make an impulse decision, even if this program is only 5$, because even if it’s not my program, I don’t accept refunds in my business. It’s one part of my philosophy. Take responsibility, and if you act, fully commit to it.
My audience has a high standard for themselves and others.
Enjoy your Sunday,
Yann Brainy ”The MiddleMan”
www.yannbrainy.com
