Contrary to popular belief, you cannot create desire in someone or a group of individuals. All you can do is direct the desire that already exists in that group of individuals and channel it toward your business (AKA a service or product that will be provided to solve their problems in exchange for money).

This means that no matter how hard you push to sell your product, if you have the wrong audience, you won’t be able to sell anything – Even if you are truly sure that there’s a ”demand” for it. 

We target, as the Prince of Print said, “a starving crowd”:

1- People who have an URGENT problem;

2- Who have money;

3- Who are actively spending money to solve their problem;

4- Who have long-term business potential (other problems to solve).

If a friend came to me and asked how to find a niche, here’s what I would recommend they do (assuming that this friend has no online experience):

How To Find A Proven Niche – Step 1 (Exploring phase)

Note: Be ultra specific about a problem. Don’t fall in the trap of going broad. Go deep. 

I call it the Judo Method.

”Judo embodies the principle of using an opponent’s force against them, literally meaning “the gentle way,” by redirecting their momentum and energy through leverage, timing, and balance instead of brute strength, allowing a smaller person to overcome a larger one by causing the attacker to lose balance and become an easy target for a throw or pin.”

What it means..

You go to platforms such as Udemy (online courses) and Amazon (no need to introduce it) and see what’s selling.

For example, I explored different categories and it seems that public speaking is doing well (more than 20,000 people have left a review for the same course).

On Amazon, I’m going to explore the book categories and look at purchases.

I’m also going to look at the Magazine categories:

Magazines are very expensive to run as a business, so they need to be sure they have a profitable niche. (The same goes for the “Dummies” book series.)

Platforms may change, but the principles remain the same: go where you can see what people are buying. A short anecdote on how true it is:

Back then, old copywriter would use the Standard Rate & Data Service (SRDS) directories. 

SRDS was essentially a pre-internet “proof of demand” tool that showed where buyers already existed and money was already flowing.

Showing you how to fish, instead of feeding you daily fish;)

Another way is to explore even more broadly with keywords focused on problems. 

(Ask ChatGPT if you need inspirations. Something like ”write me problem-focused keyword to find hidden audience on google and social media” This is what I did):

• Why * doesn’t work

• **I’m struggling with * **

• **Problems with * **

• **Biggest mistake in * **

• **Why people fail at * **

• Is * worth it

• **I tried * but * **

• **How to fix * **

• **Alternatives to * **

• Common mistakes * make

• Why * feels hard

• **How to * without * **

• **Best way to * when * **

• **Is it normal to * **

• Why * is confusing

• What to do when * fails

• **Hidden problems with * **

• **Why most people quit * **

• **Before starting * **

• **Things I wish I knew before * **

Look for:

• • Repeating words

  • Emotional language

  • Specific demographics (age, job, situation)

  • Repeated frustrations

When you see the same complaint appear again and again, you’ve found a viable niche or angle (just make sure to do the step 2 to confirm).

Are they advertisers there? – Step 2

Good news!

There are some sponsored results. I did a quick search as well on Google Planners:

There are competitions and keywords are expensives (good news – even if it’s counter-intuitive to say so). Embrace the competition, they say!

You can look for other place, like Facebook Ads Library if they are already advertisers there in this niche: 

Now, you need to find products that are already selling – Step 3

You can just go to OfferVault to see if there are products that solve this problem. 

OfferVault list a bunch of affiliate products and tell you on which marketplace to find it.

So to recap…

• Identify an audience with a very specific problem.
• Validate (look for  competition) and check for demand.
• Find a product (solution) to solve their problems.

On the next page, I will reveal you how to make competition irrelevant.

Click here to continue…