Why I consider Affiliate marketing as ''the 8th wonder of the world''
It’s a big claim, but here’s why I believe so:
When you launch your online business, you want to know one thing. Are you going to have customers who will buy your products—in other words, do you have a pool of people willing to pay money to solve their problem?
Let the market speak. Not your assumptions.
That’s why you don’t want to spend days, weeks, or months creating a product that no one wants to buy.
When you start out, your sole focus should be on attracting an audience that has a specific problem they want to solve. But how do you know you found one?.
By taking a product already created by another company that is in line with your audience and selling it. This is the surest way to validate whether you have a profitable niche to build your business on.
If it fails, you can switch to differents products (sometime it’s the product that don’t convert well). If it still fails, find another audience to sell to.
Then, what?
Here’s another cool insight I got for you from my experience (once your idea is valided):
(1) The Proportion of your own products VS affiliate products.
When you start your affiliate marketing business, it should look something similar to the image on the left. There are no set-in-stone numbers, but 75% of what you are selling should be affiliate products and 25% should be your own products.
Then, once you are more established, the numbers should switch. 75% of what you are promoting should be your own products, and 25% should be affiliate products.
Why is that? Easy..
Affiliate products make you move FAST and having your own products is critical if you want to succeed in the affiliate space, especially for the offer upgrading phase that I will talk on the next page. Cough.. cough..to avoid comparison purposes.
WARNING! You should always promote an offer that you have already bought and use (for ethical purpose and to make sure you promote something of quality to your audience).
Once you are more established, there is more pros to have more of your own products, than affiliate products because you have more control and you are not vulnerable if someone wants to cancel you. I am a strong advocate of keeping affiliate products in your stack of what you are selling if you truly want your audience to succeed. There are a few reasons why:
You can’t be good in everything and be present in all segments. Exemple, I have no interest in building a software, but I know my audience will benefits from it.
The 75%-25%.