The beauty of having my own platform means I’m not under pressure from anyone to censor me,
I can say what I want and what I think, and above all, what’s best for my audience, whether they agree or not. Many companies can’t do that. They’re under pressure from the outside and even from the inside from powerful insiders. So, they mention things that are not in the interest of their audience, but of those who dictate to them.
Not in my case.
Which brings me to a subject that will shock more than one. If you’re new to this list, you’ll see that I’m not shy about saying what I think. Something most people won’t do for fear of reprisal. I do it because it’s what’s best for my audience. Period. Sales are secondary.
My daughter Maggy has reached the age where she asks me questions when she sees Quebec Catholic churches.
”Why do people go there on Sundays?”
“What’s religion?
My answer to everyone is the same:
“It’s nothing”.
When I was younger, I had a few courses in religion, and I never understood why anyone listened to that. It’s the same as the system that’s rigged with influential players who run just about everything we touch… from the media, to pharmaceutical companies, to the education system.
The same is true of religion. And I’m talking about religion in the broadest sense, including everything. What I’ve also noticed is that there are a lot of people who are religious, or who call themselves religious, but who do absolutely horrible things. It seems to be a way of getting rid of the guilt for what they do.
Same goes in the online space – a popular online coach who pretends to be religious (maybe as part of his branding – I don’t know..) while selling crap online with unethical claim. No the best for his audience. Good for him. Poor them. You want his name? Richard Yu.
There are a lot of exemple of this..
So when my daughter asks me questions, I also talk to her about the history of religion if she wants to dig deeper, for example, when priests were going door to door in Quebec telling families to produce more children for religion.
You have seven kids? Not enough. Make it an 8th.
We need to generate the next generation of Vatican zealots and paymasters.
Thanks, but no thanks.
Am I against anyone believing that? Absolutely not, but not with us. I’m all for believing in something and I think it’s essential. I’ll give you an incredible example of my friend’s father when I was younger:
Mohammed.
Mohammed came to Quebec on his own from Iran – he graduated from Concordia University here, worked hard to learn French and English, and I never saw him stop working. Every time I was at his house, I saw him working… never sitting on the couch. His work ethic was incredible and he would hire people in need and give them a second chance.
He was extremely religious (Muslim), but I never heard him talk about it, and I only saw him pray once in 10 years… and I spent all my time at his house.
I had great respect for him because he was true to his beliefs and his vision.
On the other hand, his religion dictated a lot of things he could or couldn’t do.
Not a fan of that.
If I were the person in charge, you can be sure I would close all the religious public places.
So there’s no religion or anything else that’s going to tell me what to do or say. Everything I recommend, I sincerely believe, will help my audience. Can I be wrong in my recommendations? Maybe… but at least that comes with sincerity.
And my honest recommendation now, if you want to make a good infoproduct, is to follow all these rules:
Yann Brainy
www.yannbrainy.com